Jafra Cosmetics International
April 7, 2022
Betterware de Mexico said it completed its previously announced acquisition of 100 percent of JAFRA's operations in Mexico and the United States, along with JAFRA trademark rights worldwide, from Germany's Vorwerk Group after approval from Mexico's antitrust agency COFECE.
JAFRA is a beauty and personal-care direct seller with about 443,000 independent leaders and consultants in Mexico and the United States and roughly 5.8 billion pesos in 2021 revenue. Betterware said JAFRA would operate as a separate subsidiary with its management team focused on operations and growth.
Executive Chairman Luis G. Campos said the deal expands Betterware into beauty and personal care and is intended to accelerate geographic reach while applying Betterware's product-innovation, technology, and business-intelligence pillars across JAFRA.