Jafra Parent Betterware Names Andres Campos Group CEO Over Both Brands

GUADALAJARA, Mexico -- January 4, 2024

Betterware de Mexico, the Nasdaq-listed parent of Jafra, has reorganized its senior management to support growth in Mexico and abroad through its two brands, Betterware and Jafra.

Andres Campos, chief executive of Betterware Mexico since 2018 and commercial director from 2013 to 2018, becomes Betterware Group CEO, with responsibility for both the Betterware and Jafra brands in Mexico and internationally. He reports directly to Chairman Luis G. Campos.

Santiago Campos, who joined six years ago and served as chief marketing officer from 2019 to 2022 and chief transformation officer since 2023, becomes managing director of Betterware Mexico, reporting to Andres Campos.

The company also confirmed Jafra management changes first announced on November 13, 2023. Virginia Cervantes, previously Jafra's commercial planning director, becomes North America region director of Jafra, leading its business in Mexico and the United States and, in the future, Canada. She reports to Andres Campos. Pilar Sanchez, formerly commercial director of Jafra Mexico, becomes managing director of Jafra Mexico, reporting to Cervantes.

The changes took effect January 2, 2024. Luis G. Campos remains chairman and will oversee the transition, and Chief Financial Officer Alejandro Ulloa will continue to report directly to him. Betterware acquired Jafra's Mexico and U.S. operations in 2022.