Jafra Cosmetics International
November 2, 2022
Betterware de Mexico appointed Karalee Mora chief executive officer of JAFRA USA effective November 1, 2022. Mora has 18 years of direct-selling experience, most recently as senior vice president of marketing at Perfectly Posh, and previously held roles at doTERRA.
The company said Mora's targets include bringing JAFRA USA to break-even by mid-2023 and returning it to revenue growth by the third quarter of 2023, including expanding beyond its core Hispanic customer base. Judith Sanchez, who previously led the U.S. business, moves to a business development director role.
Betterware acquired JAFRA's Mexico and U.S. operations from Vorwerk in April 2022.