Jafra Cosmetics International
February 26, 2026
GUADALAJARA, Mexico -- February 26, 2026
Betterware de Mexico, the parent of Jafra and Betterware, reported fourth-quarter 2025 consolidated revenue of 3,825.5 million pesos, up 1.2 percent from a year earlier, and EBITDA of 726.5 million pesos, a 19.0 percent margin. Net income rose 10.9 percent to 249.9 million pesos. For the full year, revenue rose 1.2 percent to 14,264.6 million pesos and net income increased 46.5 percent to 1,042.8 million pesos, while free cash flow reached 1,132.3 million pesos and net debt to EBITDA ended at 1.56 times.
Jafra Mexico's fourth-quarter revenue grew 3.6 percent to 2,112.9 million pesos and its EBITDA was 452.7 million pesos, a 21.4 percent margin, though its average associate base declined 7.8 percent to 438,864. The company said Jafra's U.S. business returned to growth in the quarter, while Betterware Mexico's revenue declined 1.4 percent. Gross margins at both Betterware and Jafra Mexico were affected by temporary accounting effects.
For 2026, the company expects revenue of 14.8 billion to 15.4 billion pesos with an EBITDA margin of at least 19 percent. The outlook excludes the pending acquisition of Tupperware's Latin American operations, which the company expects to complete in the second quarter and will update guidance once it closes.