Jafra Cosmetics International
April 24, 2025
GUADALAJARA, Mexico, April 24, 2025 --
Betterware de Mexico, the parent of Jafra, reported first-quarter 2025 consolidated revenue of 3.499 billion pesos, down 2.9 percent from a year earlier. EBITDA fell 29.1 percent to 535.3 million pesos and net income dropped 48.7 percent to 151.4 million pesos.
Jafra Mexico revenue rose 1.1 percent to 1.870 billion pesos, but gross margin narrowed to 73.5 percent from 77.4 percent and EBITDA fell 25.2 percent to 286.7 million pesos after promotional activity and a pricing investment. Jafra's U.S. sales fell 4.7 percent in dollar terms for the quarter, although March sales rose 27 percent from a year earlier. The U.S. unit posted negative EBITDA of 633,000 dollars, including 300,000 dollars of legal settlements, and is launching a new compensation plan in May after moving to a Shopify Plus platform.
The company said it paused its Betterware U.S. expansion because of tariffs, maintained its 2025 guidance and proposed a dividend of 200 million pesos.