Jafra Cosmetics International
July 24, 2025
GUADALAJARA, Mexico - July 24, 2025
Betterware de Mexico, the parent of Jafra, reported second-quarter 2025 consolidated revenue of 3.563 billion pesos, up 5.1 percent from a year earlier, returning to growth after a weak first quarter. EBITDA rose 3.5 percent to 678.8 million pesos, a 19.1 percent margin, and net income rose 7.7 percent to 327.3 million pesos.
Jafra Mexico revenue climbed 10.9 percent to 1.854 billion pesos and its EBITDA rose 14.2 percent to 393.4 million pesos, helped by a brand refresh and new productivity incentives. Jafra's U.S. business posted sales of 12.8 million dollars, down 8.9 percent from a year earlier but up 15.6 percent from the first quarter after a revamped compensation plan was introduced in April and May. The U.S. unit's EBITDA loss narrowed to 271,000 dollars, and its associate base ended the quarter at 28,188, down 10.4 percent. Betterware Mexico revenue slipped 1.2 percent.
The company said its Betterware launch in Ecuador in May reached 2,500 associates in its first two months, and it is assessing entering Colombia in 2026. Chief Executive Andres Campos Chevallier said the company is cautiously optimistic about the second half. BeFra maintained its 2025 guidance for revenue of 14.9 billion to 15.3 billion pesos and proposed a quarterly dividend of 200 million pesos.