Medifast First Quarter Revenue Falls 34% to 76 Million Dollars
BALTIMORE, Md. -- May 4, 2026
Medifast, the parent of Optavia, reported first-quarter 2026 revenue of 76.0 million dollars, down 34.3% from 115.7 million dollars a year earlier, as the number of independent active earning coaches fell.
Active earning coaches declined 44.9% to 14,000, while revenue per active earning coach was 5,432 dollars. The company posted a net loss of 2.1 million dollars, or 0.19 dollars per diluted share, compared with a net loss of 0.8 million dollars, or 0.07 dollars per share, a year earlier. Cash, cash equivalents and investments totaled about 169 million dollars at quarter end. Management said coach productivity rose year over year for a second consecutive quarter and pointed to coach leadership advancement and field engagement as leading indicators.
Medifast said it remains focused on the coach-led Optavia model while preparing for the June 1 leadership transition in which Nicholas Johnson succeeds Dan Chard as chief executive.
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