Medifast Revenue Falls 36.9 Percent as Active Optavia Coaches Drop to 16,100

BALTIMORE, Md. -- February 17, 2026

Medifast, the parent of Optavia, reported fourth-quarter 2025 revenue of 75.1 million dollars, down 36.9 percent from a year earlier. The number of active earning Optavia coaches fell 40.6 percent to 16,100 from 27,100, while average revenue per active earning coach rose 6.2 percent to 4,664 dollars. Chairman and Chief Executive Dan Chard said coach productivity grew year over year for the first time since 2022.

The company posted a net loss of 18.1 million dollars, or 1.65 dollars per share, including a 12.1 million dollar valuation allowance against deferred tax assets. For the full year, revenue was 385.8 million dollars and the net loss was 18.7 million dollars. Medifast ended the year with 167.3 million dollars in cash and investments and no debt.

Medifast reinstated guidance, forecasting first-quarter revenue of 65 million to 80 million dollars and a loss of 0.15 to 0.70 dollars per share, and full-year 2026 revenue of 270 million to 300 million dollars with a loss of 1.55 to 2.75 dollars per share. In January the company said Chard will hand the CEO role to President Nicholas Johnson in June.