Natural Health Trends Launches Major Restructuring and Plans to Halve Dividend After Third Quarter Loss

LOS ANGELES, Calif. -- November 5, 2025

Natural Health Trends Corp. reported third-quarter revenue of 9.5 million dollars, down 11 percent from 10.7 million dollars a year earlier, partly because of the timing of a product promotion and the presale of a new skincare line in Hong Kong at the end of September. The company posted an operating loss of 495,000 dollars and a net loss of 431,000 dollars, or 0.04 dollars per diluted share, compared with net income of 35,000 dollars a year earlier. Active members fell to 28,030 from 30,880.

President Chris Sharng said the economic outlook in the company's largest market remains challenging in the near term and that the company is undertaking a major restructuring expected to produce 1.5 million dollars in annualized savings by mid-2026, including optimizing its workforce and relocating product manufacturing to Asia. The company expects a one-time charge of about 250,000 dollars in the fourth quarter.

Natural Health Trends declared a quarterly cash dividend of 0.20 dollars per share but said it anticipates reducing the dividend to 0.10 dollars per share beginning in the first quarter of 2026. Sharng said the savings will fund investments in new systems, including an AI-enabled marketing app and a member business suite. Cash, cash equivalents and marketable securities totaled 32.0 million dollars at September 30, down from 43.9 million dollars at the end of 2024.