Primerica Sues WealthWave and MoneyBook Over HOW MONEY WORKS Trademark
Primerica has sued MoneyBook, WealthWave and Thomas Mathews in the U.S. District Court for the Northern District of Georgia, alleging they continued to use its HOW MONEY WORKS trademark in breach of a 2023 settlement.
According to the complaint, dated April 29, 2024, the Trademark Trial and Appeal Board cancelled a WealthWave registration for the mark, and the parties then reached a settlement on March 24, 2023 requiring the defendants to stop using it by December 31, 2023. Primerica says it sent notice of continued violations on February 21, 2024.
The suit brings claims for false designation of origin under the Lanham Act, Georgia trademark infringement and dilution, deceptive trade practices, unfair competition and breach of contract. It alleges Mathews is affiliated with World Financial Group.
Primerica, based in Duluth, Georgia, sells term life insurance and investment products through independent representatives.
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