The Reader's Digest Association Inc. has a party planning business that is making its debut. With 5,000 consultants, Taste of Home Entertaining has more than 8,000 events scheduled for this summer, the Chappaqua-based magazine publisher announced. The business was conceived by its president and chief executive officer, Bill Shaw, and his wife, both of whom have extensive backgrounds in party planning. Bill Shaw previously developed the business model behind the direct-selling company Southern Living at Home. RDA acquired Reiman Publishing and their flagship magazine, Taste of Home, in 2002.
Expanding
