Words on its opening page read, "The land of hope. The land of opportunity. The land of will. Quixtar." This opening for the Quixtar company site has already seduced hundreds of thousands of people across the nation who hope to become wealthy Independent Business Owners (IBOs). Quixtar.com is an e-commerce business site where people can apply to become an IBO. IBOs make money through selling the site's various products, ranging from beauty to apparel to home care. Quixtar sells name brand products such as Levis, Dell and Adidas. Ranked No. 22 in e-commerce sites in Internet Retailer magazine, Quixtar's payment pattern is simple: the more you sell, the more you earn. The registration agreement states, "Sales to a customer are a requirement to receiving compensation."

"This is a valuable business opportunity for anyone who is willing to put the time into it," explained Anna Bryce, public relations for Quixtar.