Xango Inaugurates New XALO Premium Brand
Frankfurt, Germany, Sept. 15, 2007 - Global nutritionals leader, XanGo, LLC today commenced sales of its new proprietary brand, XALO™ Juice, at a meeting where hundreds of distributors gathered to mark the company's official opening of the Germany market. Marketed under the brand name, XALO Juice (pronounced zay-lo), XanGo's new brand fuses the world's most celebrated botanicals, headlined by aloe, mangosteen, grape seed and green tea to offer pure and nourishing benefits in a complete and complex functional beverage.
At today's meeting in Wetzlar, Germany, Chief Marketing Officer John Digles announced that the EU is the pilot market for XALO Juice, which will be initially offered in Germany, Belgium and Austria. Digles said XALO will expand and complement the surging sales of the company's flagship product, XanGo® Juice, in the strategic European market. "XALO Juice is a branded premium aloe product with an amazing taste," he said. "XanGo designed XALO as a powerful brand composed of select premium nutritional ingredients blended together to optimize taste and nutrition."
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