Source: Economic Times 4/29/2008
Amway India Targets Masses
The new line, labelled 'Great Value Products', is priced 20-30% lower than Amway's existing range, and includes mass-market categories like coconut oil, hair oil, shaving cream, disposable razors, toothbrushes et al. Though the Rs 800crore Amway India claims it has grown by around 10% in 2007, industry sources say the growth may be closer to 5%.
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