Jusuru Holds First Annual Convention
The company, it appears, has some grounds for celebration. According to statistics released by MLM Rankings, a network marketing industry publication, Jusuru International is the most popular company in the industry. It has been the top gainer in popularity for a record number of months and its rate of growth is still accelerating. No other company, large or small, matches Jusuru's current growth rate.
Its flagship product, called Jusuru Life Blend, is a juice-based nutritional supplement that promotes healthy aging, flexible joints and more youthful-looking skin. It is distinctively packaged in wine bottles (to signify that each 1-oz. serving contains the same amount of resveratrol as two full bottles of red wine). It's key ingredient, multi-patented BioCell Collagen II® TF (liquid version), is exclusively available in Jusuru Life Blend and serves as a key competitive advantage for the company.
One of the highlights of the Rise to Enterprise event was a talk by Nicki Keohohou, CEO of Direct Selling Women's Alliance, who pointed out that currently, 85% of all direct sellers have been women, yet only a small percentage of the companies in the industry are owned or led by a woman. The fact that Jusuru International belongs to that select group, she asserted, was something to be proud of.
Another interesting highlight was provided by Maureen Shea, the Number One female boxer in the nation, and perhaps the most famous female boxer in the world (thanks to the recent hit movie, "Million Dollar Baby"). Ms. Shea (the real Million Dollar Baby) shared with the audience her personal experience with a Jusuru Life Blend regimen. She had been suffering from severe joint problems due to the demands boxing puts on her body and was unsure as to how long her body would be able to continue in this sport. But after several months of taking Jusuru Life Blend she found that her joint problems were gone. As a consequence, she now feels she has at least several more years of professional boxing ahead of her.
The event ended with the announcement of new awards for its high achievers. These include stock options for those who qualify, the addition of several new bonuses to the Jusuru compensation package, the continuation of its successful "iRep Elite" program, and an upcoming "Rewards Getaway" cruise to Mexico in April 2011. Also announced -- in a dramatic surprise product introduction -- was Jusuru's new Travel Pack, an individual portion-size travel pouch designed to be more easily carried than Jusuru's famous (but not so portable) wine bottle.
The company's president, Asma Ishaq, stated, "Our priority is our representatives. We listen to their feedback carefully and then construct a plan to execute on what they need. The recently launched tools, product extension, compensation bonuses, and new website design are a direct reflection of what our independent representatives desired. We're proud to have heard the overwhelming positive response to our first event." Accordingly, it set about revising its entire website and suite of collateral sales material to reflect the iReps' recommendations. This revision process, which also entailed a graphic design makeover of each component, was completed just in time for the Rise to Enterprise event. Additional information may be found on the company's website at http://www.jusuru.com and the event highlights -- including video clips and still images -- may be found at www.risetoenterprise.com .
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