A subsidiary of a luxury cosmetics company known as Oriflame has increased its force of sales consultants by over 50,000. As of now Oriflame India has 1,50,000 sales consultants, and by adding another 50,000, it will reach the 2-lakh figure, Oriflame India's Sales Director Shilpa Ajwani said. "India has been growing rapidly, in terms of potential, for direct marketing. According to the Indian Direct Marketing Association the present Rs 3,300 crore-market would become Rs 5,000 crore by the end of 2012. So we have immense potential to grow in this market," she told the Press Trust of India. Ajwani indicated that sales have increased by 40 per cent in the last five years in India, which is one of the top three most rapidly expanding countries for Oriflame. In addition, 25 per cent of its 790 products were manufactured in India. Oriflame has 12 branch offices and 1,267 distribution points all over the country and has tied up with a Delhi-based NGO Deepaalaya through which it will donate Rs 2 on every sale of an Oriflame lipstick for the education of school children.
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