Quixtar in the Chicago Tribune
The direct seller of everything from health and beauty items to household cleaners repeatedly fought allegations that it was a pyramid scheme. The company also paid $20 million in fines in a Canadian criminal fraud case in 1983.
In 2000, after Amway become part of an umbrella company called Alticor Inc., the Amway name was dropped in the U.S. and Canada. The hope was that the company could emerge remade in the world of online sales under a new moniker: Quixtar.
Now, as Amway's 50th anniversary approaches in May, Alticor is retiring the inert Quixtar label and pouring millions of dollars into reviving the Amway brand in North America with market research, national TV commercials and ads in newspapers, magazines and online. The company will use a transitional name, Amway Global, before reverting in about a year to Amway.
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Quixtar in the Chicago Tribune
Once a household name and reputedly the key to fortune for modern salesmen hoping to live out a Horatio Alger myth, the Amway brand faded from the American market years ago, tarnished by legal and regulatory problems.The direct seller of everything from health and beauty items to household cleane... Read More...Amway Warns of Bogus Internet Charity Scam
Amway Corporation (Quixtar in the U.S. and Canada) has discovered an internet scam that uses a bogus Amway charity as a lure. Amway cautions individuals to be on the lookout for e-mails from a group calling itself the "Amway Children Charity Foundation". Please be advised that this is not an Amway-... Read More...Quixtar Announces Fifth Year of Billion Dollar Sales
Quixtar Inc. today announced fiscal 2007 sales of $1.072 billion, the fifth consecutive year in which the company surpassed the billion-dollar mark. The results represented a slight decline from the previous year's sales of $1.12 billion, which were the best in Quixtar's nine-year history.Results... Read More...Amway Sues to ID Bloggers
The case could be called Amway versus the Internet, or some might argue, Amway versus free speech. The Ada Township-based multi-level marketing giant this week filed a sweeping suit in Ottawa County Circuit Court against 30 people classified as John Does for disparaging the company in blogs, onli... Read More...
