Source: Npros 2/9/2011

Nu Skin Announces Eight Percent Dividend Increase

Nu Skin Enterprises, Inc. (NYSE: NUS) today announced that its board of directors has declared an eight percent increase in the quarterly cash dividend to $0.135 per share. Annually, this would increase the dividend to $0.54 from $0.50 in the prior year. The increase begins in the first quarter and will be paid on March 16, to shareholders of record on Feb. 25.

"Given our strong cash flow position and financial stability, we are able to increase our dividend for the tenth consecutive year," said Truman Hunt, president and chief executive officer. "The dividend increase is an effective use of our cash and demonstrates our commitment to consistently increasing shareholder value."

About Nu Skin Enterprises

Nu Skin Enterprises, Inc. demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. The company's scientific leadership in both skin care and nutrition has established Nu Skin as a premier anti-aging company, evidenced in its unique ageLOC™ science that addresses aging at its source. The company's anti-aging products feature the new ageLOC suite of products including the ageLOC Transformation daily skin care system, ageLOC Future Serum and the ageLOC Edition Galvanic Spa® System II, as well as the ageLOC Vitality nutritional supplement. A global direct selling company, Nu Skin operates in 51 markets worldwide and has nearly 800,000 independent distributors. Nu Skin is traded on the New York Stock Exchange under the symbol "NUS.

Please note: This filing contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, including the company's current expectations regarding the amount and timing of future dividend payments. These forward-looking statements reflect the company's current estimates and expectations and are subject to various risks and uncertainties that could cause actual results to differ materially from any forward-looking statement in this filing. These risks and uncertainties include the risk that any negative changes in the company's net earnings, financial condition, cash requirements, future prospects or other factors deemed relevant by the company's board of directors could cause the company to reduce or discontinue the payment of quarterly dividends. The forward-looking statements contained herein are further qualified by the risks discussed in company filings with the U.S. Securities and Exchange Commission, which risks could cause actual results and outcomes to differ materially from expected results and any forward-looking statements or views expressed herein. The company undertakes no obligation to publicly update any forward-looking statement contained in this press release, whether as a result of new information, future developments or otherwise, except as may be required by law .

SOURCE Nu Skin Enterprises, Inc.

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