Source: Npros 1/5/2012
eFoods Global Rebranded as GOFoods Global
"The brand is straightforward and our food is straightforward," explains Brad Stewart, President of GOFoods. "It fits with customs and the expectations of a global brand. Ultimately, it has the emotional appeal. We have been working for a year to determine our global brand, and when you get to see it and feel the full effects of it, you'll find the same thing that we did. Everything about the word "go" works!"