Tahitian Noni Announces Most Successful Product Launch in Company History
Next month, TNI will begin shipping a new bioactive beverage--one that will change the industry. It contains more iridoids than any other product on the market--with double the iridoids of Extra, and quadruple the iridoids of TNI's Original Bioactive Beverage. John Wadsworth, president of TNI, stated, "If we knew in 1996 what we know now, we would have launched the company with this as our flagship product."
The anticipation has been palpable. Independent product consultants (IPCs) on every continent recognize the unique nature of this new product, and they're scrambling to get their hands on it as soon as possible. In February, TNI made this new product available for pre-order and the order lines were swamped. After just one week of pre-sales (even though the product name has not yet been released), IPCs have made this the most successful product launch in company history.
The significance of that fact cannot be overstated. In the United States, they sold out of the 2,000 promotional pre-orders in less than half a day. In Japan, the order lines were backed up for hours. In Russia, and parts of Europe, the sales staff had to work overtime to meet the needs of the customers in that area.
This new bioactive beverage will be available in April during ILC 2012. It's the first time in company history that it will be launching a product globally, in over 30 countries--all at the same time.
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