ViSalus Celebrates Pre-Launch Into First European Market
TROY, Mich., April 24, 2013 -- ViSalus, the company that has helped millions of people improve their health and fitness through the Body By Vi Challenge™, celebrated on April 15th as its subsidiary, Vi (UK) Limited ("Vi UK"), began shipping the first Vi products and systems in the United Kingdom, the third most obese nation in the world. The completion of this first phase of an official three-phased pre-launch into the company's first European market is an important first step in the company's global expansion and critical to its mission of fighting obesity.
"Our fight to end obesity worldwide is just beginning," said Ryan Blair , Co-Founder and Chief Executive Officer of ViSalus. "Obesity is a global epidemic that we will fight one person at a time, one nation at a time. In the UK alone, one in four adults is obese and almost 60% of the population is battling weight and fitness issues. We're honored to bring the Body by Vi 90-Day Challenge to the UK to help fight and impact the obesity epidemic."
ViSalus Co-Founder and Global Ambassador, Nick Sarnicola , added, "We've experienced excellent momentum across the UK during pre-enrollment. The Challenge is proving to be as exciting and compelling of a personal health platform in the UK as it is in North America."
"The April 15th celebration was led by the more than 3,000 founding Promoters and customers of Vi UK who joined The Challenge during this time frame," noted Blake Mallen , Co-Founder and Chief Marketing Officer. The pre-launch phase began March 23rd.
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