Herbalife Announces Results of Study on Distributors and End Users in the US
June 11, 2013, LOS ANGELES--Herbalife Ltd. today released the results of a study conducted to determine the penetration of Herbalife distributors and end users in the U.S. Herbalife engaged Nielsen, a leading global provider of information and insights into what consumers watch and buy, to conduct the research.
Conducted online during April and May of 2013, the survey was completed without intervention from Herbalife and the Company's sponsorship was not disclosed. The survey was conducted among a nationally representative sample of entirely adults, aged 18 and over in the U.S., and balanced by key demographic indicators from the U.S. census, including age, gender, race, personal income and geographic region. With a sample size of 10,525 consumers, the survey had a margin of error of +/- 0.96%.
According to the research, 3.3% of the general population reported that they had purchased Herbalife products within the past three months, indicating that Herbalife currently has approximately 7.9 million customers when projected to the total U.S. adult population. Herbalife customers would include their distributor network, which totaled approximately 550,000 in the U.S. as of the end of the first quarter 2013.
"This survey, conducted by one of the world's most respected research organizations, confirms what we at Herbalife already know to be true: that Herbalife's products have a broad consumer base here in the U.S. -nearly 8 million in the last three months -and that the majority of individuals that purchase Herbalife products do so for personal consumption," stated Michael O. Johnson, Herbalife's chairman and CEO. "Many of the national polls sponsored by major news organizations during the recent presidential election relied on sample sizes of 800 to 1,000 participants. Importantly, in this research, the sample size of more than 10,000 consumers and the corresponding very low margin of error give this survey strong credibility. Throughout our 33-year history, Herbalife has been committed to having a positive impact on the lives and health of our consumers while addressing global public health concerns: weight management and nutrition. We look forward to continuing to create meaningful results and value for all Herbalife stakeholders."
Additional findings from the market research include: - Past three month purchasers also claim to purchase Herbalife at a mean rate of every 2.2 months. - Weight Management is the most commonly purchased type of Herbalife product for personal use, with 95 percent of past three month Herbalife purchasers claiming to have bought this type of product.
Johnson concluded, "We believe the results of this study substantiate our belief that many of those who attack our model lack a clear understanding of the direct selling industry, and Herbalife in particular. Meanwhile, Herbalife continues to deliver record results in sales and profitability as our independent distributors go deeper into existing markets, developing more customers using our nutrition products every day."
Herbalife also announced today that it has appointed Monica Wood as Vice President, Consumer & Distributor Insights. In this role, Ms. Wood will help advance Herbalife's commitment to ongoing, in-depth market research.
Related News
-
Herbalife Partners with LA Non-Profits to Provide Thanksgiving Dinners
LOS ANGELES, Nov. 22, 2017 - In an effort to provide a healthier and happier Thanksgiving, premier global nutrition company Herbalife once again partnered with two Los Angeles based non-profit organizations, the Union Rescue Mission (URM) and A Place Called Home (APCH), to provide Thanksgiving meals... Read More...Herbalife Reports Third Quarter Results
November 02, 2017LOS ANGELES--Herbalife Ltd. reports results for the third quarter ended September 30, 2017.
"During this year of transition, we believe our performance has now stabilized and we are seeing improvements in trends," said Rich Goudis, CEO of Herbalife. "By continuing to imp... Read More...
Herbalife Nutrition Recognized With Forbes Magazine Award
LOS ANGELES--Global nutrition company, Herbalife, is honored to receive a place on Forbes' list of America's Best Midsize Employers."We're proud to be recognized as part of the Forbes list of America's Best Midsize Employers," said Jean Marie Cacciatore, senior vice president of human resour... Read More...
FTC Sending Checks to Herbalife Distributors
January 10, 2017 -- The FTC announced it is mailing checks to almost 350,000 Herbalife distributors as part of the ettlement with Herbalife. Herbalife agreed to pay $200 million and to restructure its business in order to avoid being classified as a pyramid scheme. Herbalife publicly disagreed wit... Read More...
