LOS ANGELES, July 22, 2013 -- ViSalus is innovating breakfast by offering a cereal that delivers on the promise of making the first meal of the day, the most important and nutritious meal of the day. Complementing its already proven #1 best selling meal replacement shake* and nutritional supplements, the company is launching its biggest product introduction in its history with a new patent pending, high protein, high fiber cereal - Vi Crunch(TM) Protein Super Cereal. It is packed with 12 grams of Fi-Sorb(TM) protein blend from five sources of protein, five grams of prebiotic fiber, vitamins and minerals, antioxidants grape seed and rosemary extract, only three grams of sugar per serving and has the company's signature Sweet Cream flavor that has made its shake such a success. To create breakfast variety, ViSalus is also releasing Vi Crunch Fusions, two flavorful and nutritious toppings to add to Vi Crunch cereal, other favorite breakfast foods like shakes or yogurt, or to eat as a stand-alone snack. ViSalus is bringing its reputation for great flavor and nutrition, as well as the strength of its Challenge community, to challenge the $12.5 billion U.S. and Canada cereal market.

"Over the past 100 years, there has been little innovation in the cereal category," said Ryan Blair, ViSalus Chief Executive Officer. "We are challenging breakfast foods that have high sugar, salt and fat content by offering a nutritionally dense cereal that tastes great without ingredients that have a detrimental impact on human health."

While cereal remains the most popular breakfast food, most are loaded with sugar and low in nutrition. Six of the Top 10 cereal brands1 have 10g or more of sugar per serving, which equates to approximately 25% of the sugar found in a 12 oz. can of regular soda. Vi Crunch Protein Super Cereal changes the ready-to-eat cereal category with a product that packs a punch of nutrition and contains no artificial colors, flavors, sweeteners or preservatives, is low in sugar (sweetened with evaporated cane sugar and Stevia), sodium and fat. Like ViSalus' Vi-Shape� Shake, it has zero trans fat, is cholesterol free, contains no wheat or wheat gluten and is OU Kosher certified.

Cereal lovers, 46 percent of whom eat cereal as snacks throughout the day1, can mix things up with Vi Crunch Fusions, which add a burst of flavor, crunch and additional nutrients to your breakfast. Vi Crunch Fusions, available in two flavors, Chocolate Macadamia Granola and Tri-Berry Puffs, can be enjoyed right out of the package as a delicious snack or sprinkled on cereal, yogurt, or even a Vi-Shape shake.

Vi Crunch Protein Super Cereal and Vi Crunch Fusions will initially be available as an add-on order to the Body by Vi(TM) 90-Day Challenge kits, with plans for their inclusion in expanded Fit, Transformation, Core, Shape and Balance Kits in early 2014.