Source: Press Release 8/27/2013
Overwhelming Response To Vi Crunch Launch Crashes Snapchat
The ViSalus social team created simple, fun videos starring the internal staff that demonstrated a "crunch" sound, from crushing a can to doing a stomach crunch, to tease the Vi Crunch Protein Super Cereal.
"We continue to try to meet our customers where they are. Their active social engagement on burgeoning social networking platforms, like Snapchat, demonstrates they are a unique audience on the cutting edge of communication," said Blake Mallen, ViSalus Co-Founder and Chief Marketing Office. "We are thrilled that the launch of Vi Crunch Protein Super Cereal, which we kept under wraps for two years, clearly inspired and excited them."
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