Creative Memories Marketing Push Behind Adobe Awards
...Scrapbooking is a method for preserving a legacy of written history in the form of photographs, printed media, and memorabillia contained in decorated albums, or scrapbooks. Historically, scrapbooking was a tradition similar to storytelling, but with a visual and tactile, rather than oral, focus. An example of a modern scrapbook layoutScrapbooking as a hobby has taken off in recent years largely due to multi-level marketing enterprises such as Creative Memories. It is now a multi-billion dollar industry with a large number of companies creating scrapbooking products. Across the world, "scrappers" or "scrapbookers" get together and scrapbook at each other's homes, local scrapbook stores, scrapbooking conventions, retreat centers, and even on cruises. Scrappers share tips and ideas as well as enjoying a social outlet. The term "crop" was coined to describe these events, a reference to cropping, or trimming, printed photographs. This hobby has surpassed golf in popularity: one in four households has someone playing golf; one in three has someone involved in scrapbooking.
Related News
-
Ahni and Zoe to Close
Ahni & Zoe will close its direct selling business later this month in the U.S. and Canada. Ahni & Zoe reached an agreement with Flowerdale Group Limited of Hong Kong to sell the assets of Antioch Liquidating Trust (formerly Creative Memories) and Ahni & Zoe. Anhi & Zoe, which is how Creative M... Read More...Creative Memories Co-Founder Steps Down
February 25,2014 -- Rhonda Anderson, a co-founder of Creative Memories, recently resigned from Ahni & Zoe by Creative Memories. Anderson and Cheryl Lightle co-founded Creative Memories in 1987. (Lightle resigned in 2004). Creative Memories helped popularize scrapbooking and at one time had more t... Read More...Creative Memories Reorganization Plan to be Approved
During a hearing in U.S. Bankruptcy Court in St. Paul last week, the judge said she intends to approve Creative Memories' Plan of Reorganization. The company plans to emerge from bankruptcy by the end of the year as Ahni & Zoe, a direct sales company with a similar but simplified product line. Creat... Read More...Creative Memories Layoffs Continue
Creative Memories has laid off 35 more employees at its Minnesota headquarters. The company filed for Chapter 11 bankruptcy protection in April and laid off 72 employees at that time.The company has come up with a plan to emerge from bankruptcy that includes rebranding itself with a new name -- A... Read More...
