Viridian Energy Launches New Rate Plan for Green Energy
"People shouldn't have to choose between their wallets and helping the planet," said Viridian founder and CEO Michael Fallquist. "With minus-5, we found a way to help more Americans be both budget- and environmentally conscious when it comes to energy. Viridian is truly pleased to offer this simple, straightforward solution with consistent value in what is often a turbulent and complex energy market."
Minus-5 rates are set monthly at 5 percent below the Viridian Utility Price Index (UPI) for each utility. This means that minus-5 rates will fluctuate as utility rates do, but that the minus-5 rate will always be 5 percent below the utility rate, as measured by Viridian's UPI. With minus-5, customers receive the same responsible energy Viridian is known for: electricity that's more than 50 percent renewable, and natural gas that is backed by carbon offsets purchased to represent 25 percent of natural gas customers' total usage. In addition, Viridian contributes to the Simply Right Natural Gas Fund on behalf of its natural gas customers. This fund benefits organizations that support research and innovation toward cleaner and safer natural gas extraction, and advocate for increased transparency and accountability in the natural gas sector.
Viridian customers are also eligible to expand their positive environmental impact with the addition of goGREENER™ and / or goCLEANER.™ When a customer purchases goGREENER, Viridian buys Renewable Energy Credits that help that customer avoid an additional 9,121 pounds of carbon emissions each year. When a customer purchases goCLEANER, Viridian purchases carbon offsets on behalf of that customer that allow them to avoid the same amount of carbon as is absorbed by 3.3 acres of U.S. forest in a year.
"Since 2009, thousands of Viridian customers have made individual energy choices that added up to a powerful, collective impact with over 5 billion pounds of CO2 avoided," Fallquist explained. "We're excited to offer consumers one more way to stretch their energy budgets while helping the environment with an affordable, simple solution like minus-5."
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