Calcutta, May 2: Amway India Enterprises expects its turnover to grow by 10 per cent from Rs 633 crore in 2005-06 (September 2005 to August 2006). The wholly-owned subsidiary of the $6.2-billion Amway Corporation, USA, also plans to introduce some of its global products like energy drinks and bars and cereals in the country.

The domestic direct selling industry has grown to Rs 2,700 crore from Rs 2,300 crore last year, according to the figures of the Indian Direct Selling Association (Idsa).

The Idsa figures included private insurance companies employing direct selling, said Stephen Beddoe, director - distributor relations and marketing, Amway India.