Amway Launches Kids Nutrilite Chocoblast
MUMBAI: Amway India, direct selling FMCG company, has launched a balanced nutritional drink for children - Nutrilite Chocoblast. The company is hoping to make a dent in the Rs 1200 crore milkfood drinks segment with this product.
"The quality of your children's diet can affect their health now, and for the rest of their lives," says Amway MD and CEO Bill Pinckney. "Ensuring that children grow up with adequate nutrition, can be challenging for the discerning parent, as junk foods are available at almost every street corner and alluring advertisements portraying them as cool, family oriented eats. In such an atmosphere, it is essential that we - as parents - try to strike that balance between lifestyle and health. And Nutrilite Chocoblast gives parents that option."
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