Source: Houston Chronicle 6/14/2007
Amway Brand on the Way Back
Direct-sales giant Alticor Inc. confirmed Wednesday it will phase out its 7-year-old Quixtar Inc. label during the next 1 1/2 to two years and rebuild its Amway Corp. name in North America.
There also will be less use of the name Alticor, which represents a holding company.
U.S. employees received the news last week in an internal memo from company Chairman Steve Van Andel and President Doug DeVos, a copy of which was obtained by The Associated Press.
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