Herbalife Sponsors California Events
LOS ANGELES--(BUSINESS WIRE)--April 19, 2006--Herbalife Ltd. (NYSE:HLF) announced a series of new sponsorships in southern and northern California. The company's sponsorship strategy is to enhance the Herbalife brand image by associating with health and fitness and sports-related activities and provide a forum for local independent distributors and consumers to talk face-to-face and sample the company's unique products, including its new patented energy drink, Liftoff(TM).
Los Angeles Galaxy players Herculez Gomez and Chris Albright have been signed by Herbalife for distributor promotions and other brand-building activities. The company is also the presenting sponsor of the LA Galaxy and will continue a strong presence with stadium signage and sampling booth at The Home Depot Center in Carson, Calif.
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