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Source: Press Release 2/3/2011

LifeVantage Press Release

LifeVantage Corporation, the maker of science-based solutions to oxidative stress, announced that the Board of Directors and CEO David Brown have agreed to focus all of his efforts on continuing the rapid expansion of the Company's network marketing channel. Brown made the announcement before over 1,000 enthusiastic distributors gathered at the Company's Elite Academy in San Diego. He will work with a search committee to recommend a successor to assume corporate CEO and President responsibilities while Brown retains the title of CEO and President of the network marketing operations. "Given the tremendous growth and momentum we have generated and the continued opportunity before us, I believe, as does the Board, that I can bring more value to shareholders by focusing solely on continued revenue and growth," Brown said. Brown will continue to serve as corporate CEO and President until a successor is named and will continue to occupy a position on the Board.

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