eXp Realty Launches in Japan, Its Fourth New Country of 2025
BELLINGHAM, Wash. -- July 25, 2025
eXp Realty said it has launched operations in Japan, its fourth international market entry of 2025 after Peru, Turkiye and Ecuador. The brokerage said its network now includes nearly 81,000 agents across 28 countries.
Ken Tanaka, a veteran of Japan's real estate sector, will lead eXp Japan as country leader. Agents there will operate under eXp's cloud-based model with no office requirement, revenue sharing and, subject to local laws, equity opportunities, along with access to the company's global referral network and online training. Felix Bravo, managing director of international at eXp Realty, said most models in Japan take too much from agents and give too little in return.
The company said the expansion strengthens its presence in the Asia Pacific region and supports its goal of reaching 50,000 agents outside the United States by 2030. eXp planned a welcome event for agents in Tokyo on October 2, 2025.
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