Zinzino Completes Acquisition of Truvy Assets and South Korean Subsidiary

GOTHENBURG, Sweden -- September 25, 2025

Zinzino said it has completed the acquisition of the distributor database, customer register, inventory and intellectual property rights of North American direct sales company Truvy, along with all of the shares in Truvy's South Korean subsidiary. Zinzino had announced a letter of intent to buy Truvy on September 5, 2025.

Truvy sells health and weight loss products in North America, Latin America and South Korea and has annual turnover of about 12 million dollars. Zinzino will pay a fixed purchase price of 4 million dollars on completion, entirely in newly issued Zinzino shares, plus additional payments based on future sales that are estimated at 4 million dollars and could reach a maximum of 16 million dollars, also payable in new shares.

Zinzino said acquiring the Korean subsidiary will speed its establishment in that country. The deal follows the company's 2025 asset acquisitions of Zurvita, Valentus, Ecosystem and Bode Pro. Zinzino Chief Executive Dag Bergheim Pettersen and Truvy Chief Executive and co-founder David Brown said the companies are now equipped to drive personalized shopping through direct sales.