Zinzino Opens Peru as Next Latin American Market

Zinzino said it launched operations in Peru on February 10, 2026, expanding its presence in Latin America. The Swedish direct seller said Peru was already generating monthly sales of about 1.5 million Swedish kronor through its global web shop before the formal launch.

"Peru is a natural next step in our Latin American growth," Chief Executive Dag Bergheim Pettersen said. The launch follows Zinzino's acquisition of assets of Mexico-based direct seller Sanki, which included subsidiaries in Colombia and Peru, and its combination with It Works! in January.

"We see strong potential for our Peruvian Partners to build long-term success with our test-based concept," he said. The company said customer and partner support will be coordinated by its Latin American team together with a local country manager. Zinzino sells home health tests and nutritional supplements through independent partners in more than 100 markets.