Zinzino to Acquire Mexican Direct Seller Sanki in Deal Worth Up to 20 Million Dollars
GOTHENBURG, Sweden -- November 8, 2025
Zinzino has signed an agreement with Mexico-based direct sales company Sanki to acquire the rights to its distributor database and associated customer register, inventory and intellectual property, as well as 100 percent of the shares in Sanki's subsidiaries in Colombia and Peru. Sanki, a health-focused direct seller operating in the United States, Mexico, Colombia and Peru, has total annual turnover of about 12 million dollars.
Upon completion on January 1, 2026, Zinzino will pay a fixed purchase price of 8 million dollars, of which 7 million dollars will be settled in newly issued Zinzino shares and 1 million dollars in cash from its own reserves. Additional purchase payments of up to 12 million dollars, based on future sales, may be added and would be settled entirely in new shares. Zinzino said the deal will add distribution power and a trademarked product portfolio to be integrated into its test-based nutrition concept, and will accelerate its expansion in Peru and Colombia.
The acquisition follows Zinzino's purchases of VMA Life in 2020, Enhanzz in 2022, Xelliss and ACN in 2024, and its 2025 asset acquisitions of Zurvita, Valentus, Ecosystem, Truvy and Bode Pro. Chief Executive Dag Bergheim Pettersen said that together with Sanki chief executive and co-founder Alejandro Lopez Tello, the companies bring many years of combined industry experience to drive a personalized shopping experience through direct sales.
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