SOULPURPOSE is a direct selling company that sells natural and botanically based beauty and wellness products. The company places an emphasis on the promotion of minorities as entrepreneurs.
SOULPURPOSE offers nutritional supplements, nature-based treatments for everyday, bath and beauty care, aromatherapy preparations, home accents and motivational products. The company further promotes sustainability among minority men and women by working in cooperatives with communities in Northern Ghana, India and Vietnam; as well as community-based vendors in the United States to give these minorities the opportunity to improve their lives through entrepreneurship.