Regal Ware, Inc. Review and Profile

Regal Ware, now operating publicly as Regal Holdings, is a long-running U.S. cookware and kitchen-products company with a significant history in direct selling. The company manufactured and marketed cookware through direct-to-consumer channels and is associated with brands including Saladmaster, West Bend, Lifetime Cookware, American Kitchen, and other cookware lines.

Regal Ware should be classified primarily as a direct-selling cookware company and parent organization rather than a simple standalone MLM opportunity. Its strongest MLM/direct-selling connection is Saladmaster, which sells through independent authorized dealers and consultants

From Company Website: Quality and value are the hallmarks of the Regal Ware product assortment. The company has focused on multi-layered stainless steel food preparation products with an emphasis on health and nutrition. Its diverse housewares line also includes a wide variety of water purifiers and water filtration systems for domestic as well as international markets. Regal Ware's direct selling representatives pioneered in-home demonstration as the most efficient and personalized way to communicate the benefits of each product. The innovative Kitchen Nutrition direct sales marketing program supports a nationwide consultant network with sophisticated training and collateral sales materials.