Source: MediaBistro 10/25/2006

BookWise on MediaBistro

Getting Wise to Bookwise

So there's this new book club in the works called Bookwise...excuse me, I mean "a book club/network marketing company with a structure that is unique to both the book and network marketing industries."* How does it work? Well, according to the corporate FAQ, "Our network of sales associates will buy discounted books for their personal libraries and will help others do the same. They can build an independent, online bookstore and make it a profitable home business or, they can simply choose to read more." In other words, for $35 a month, after a $39 enrollment fee (and the annual $30 renewal), you'll receive one hardcover book ("the same quality book available in any bookstore across America," they boast) and you can buy more books at wholesale prices to sell to your friends! Because they'll love you for that. My favorite bit from the pitch: "The BookWise compensation plan is based on the average price of a bestselling hardcover book-about $27."

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