All'asta is a direct sales company with a twist. All'asta is the Italian word for "auction." An All’asta party operates on the same model as most home party businesses, but the guests and host actually sell their own goods, and everyone has a chance to earn some profit. In addition to the items brought by the host and guests, All’asta also offers a catalog of “Signature” items that can be purchased at the party.
Guests at All-asta parties bring 1 to 3 items that have barely been used, and work with the All'asta Consultant to set a starting bid, which is posted on a bidding sheet next to the item prior to the start of the auction. After bidding stops, winners buy their items and take them home that night. Sellers earn 50% of the purchase price and can use it at the party as credit towards any purchase, or they can choose to receive a check within two weeks of the party. Hostesses earn free and half-priced All'asta Signature items based on the total sales of the party.
