Saladmaster is an active cookware direct-selling company operating at Saladmaster.com. The brand was founded in 1946 by Harry Lemmons and began with a salad-cutting machine before expanding into premium cookware and food-preparation systems. Regal Ware acquired Saladmaster in 1979, and the brand remains part of the Regal Ware / Regal Holdings family. Saladmaster's current product line centers on 316Ti stainless-steel cookware, pots, roasters, skillets, food processors, and related kitchen tools, with manufacturing tied to Regal Ware's U.S. cookware operations.
Saladmaster operates through an independent-dealer direct-selling model built around cooking shows, product demonstrations, and local dealerships. The Direct Selling Association lists Saladmaster / Regal Ware as a member company selling cookware through both party-plan and person-to-person sales strategies, with operations in the United States, Canada, Australia, Mexico, the United Kingdom, South Africa, the Philippines, Singapore, Hong Kong, and other markets. Saladmaster's own materials describe independent dealerships, business training, mentorship, rewards, and advancement through its "Success Program."
The company's policies describe Dealers as independent contractors and refer to downline organizations, dealer compensation, overrides, commissions, bonuses, trips, and other compensation. The policies also prohibit misleading income claims, guaranteed-income claims, deceptive recruiting practices, unauthorized medical claims, and claims that Saladmaster products can cure, treat, diagnose, mitigate, or prevent disease.
Saladmaster's notable compliance history includes a 1998 Montgomery County, Maryland consumer settlement involving an independent dealer's cookware-financing scheme; Saladmaster and Nationwide Acceptance agreed to cancel contracts for about 300 Washington-area customers, releasing them from an estimated $500,000 in payment obligations. In 2025, BBB National Programs' DSSRC reviewed ten Saladmaster salesforce social-media posts involving earnings claims. Saladmaster removed four posts, modified three, and made good-faith efforts to address three posts from inactive salesforce members; DSSRC recommended further edits to language suggesting a "new career" or comparable full-time income potential.