SISEL International is a Utah-based health and wellness direct-selling company connected to the Mower family, the same family behind Neways International. Court records describe Sisel as a Utah LLC headquartered in Salem, Utah, organized around April 2005 by Thomas Mower Sr.; Sisel later presented its own company story as being established in 2007. The company's official history traces its product philosophy to Thomas Mower Sr. and Tom Mower Jr. working around industrial-strength cleaners in the 1980s and developing a focus on cleaner alternatives for personal care and household products.
Sisel markets clean-label nutrition, wellness, personal care, skin care, home care, animal care, coffee, silver-based products, and related product bundles. Its current website lists product categories including fitness, health, GLP-1 support, home care, personal care, skin care, animal care, SiselKAFFÉ, and SiselSilver. The company says it researches, manufactures, and distributes its own products, with more than 70 products across multiple categories.
Sisel operates through a distributor-based direct-selling model. Its opportunity materials invite people to become distributors to buy at wholesale, earn commissions, build a business, participate in promotions and challenges, and use recurring Autoship. The company describes its compensation plan as offering weekly and monthly payouts and "up to 8" earning opportunities. Sisel also describes a global community spanning the United States, Canada, Asia, Europe, Australia, and New Zealand, with more than 33 countries, more than 7 languages, and 2 international corporate offices.
Sisel's legal history is closely tied to the post-Neways period. Neways was sold to Golden Gate Capital in 2006 after being founded by Tom and Dee Mower in 1992; Golden Gate said Neways then had sales in 23 countries. In 2007, Neways sued Thomas Mower Sr., Tom Mower Jr., Darick Mower, Sisel International, SupraNaturals, and others in federal court in Utah, asserting RICO claims and accusing Sisel-related parties of misusing Neways trade secrets and distributor information. In February 2008, a federal judge ordered certain materials returned to Neways, while declining to broadly prohibit Sisel from recruiting Neways distributors because there was not enough evidence to show Sisel itself was involved in that solicitation. The Neways/Sisel lawsuits were settled and dismissed in November 2008.
The founders' Neways-era tax case is also part of the background. Thomas and Dee Mower were convicted of tax evasion and conspiracy to defraud the IRS related to income from the Neways period. The Salt Lake Tribune reported that Thomas Mower was sentenced to 33 months in prison and a $75,000 fine, while Dee Mower was sentenced to 27 months and a $60,000 fine. Direct Selling News later reported that Tom Mower Sr., founder of Neways and Sisel International, died on August 2, 2020. Sisel remains active under the Sisel International name, with Tom Mower Jr. publicly identified as CEO/founder in current company materials.