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Information on the VidaCup discontinued direct selling program.
VidaCup no longer appears to be active as a direct sales company.
(VidaCup International is unrelated to VitaCup, the San Diego vitamin-infused coffee company founded in 2017 that currently operates at vitacup.com.)
VidaCup International was a Mooresville, North Carolina-based network marketing company launched in 2012 around the growing "healthy coffee" category. The company was led by co-founder and CEO Jeff Mack and co-founder and Chief Marketing Officer Donna Valdes, with Dr. Daria Davidson serving as Chief Science Advisor. VidaCup promoted itself as a functional-beverage company combining coffee with nutritional ingredients and operated through independent distributors it called Brand Promoters. In August 2013, VidaCup entered a strategic partnership with direct-selling investment company Globus Holdings to provide additional infrastructure, technology, logistics and capital for expansion. Valdes left her corporate CMO position in February 2014 and became an independent VidaCup distributor.
The company's distinguishing ingredient was H1X1, an extract derived from the Agaricus blazei Murill mushroom. VidaCup marketed the extract as a functional ingredient in its beverage line, which included Ageless Brew, a creamy instant coffee/latte; Mo-Joe, a higher-caffeine morning coffee formulated with additional herbs and nutrients; and Xtreme, an energy beverage containing herbs and vitamins. VidaCup held exclusive distribution rights for the H1X1 mushroom extract and positioned its products around energy, immune-support and general wellness claims.
VidaCup used a multilevel compensation plan combining retail profits, recruitment bonuses, a binary organization and a unilevel residual component. Distributor enrollment was approximately $39.95, while optional starter packages ranged from $149.99 to $999.99. Starter-package recruitment commissions ranged from $27.50 on the Bronze package to $230 on the $999.99 Founder package. Brand Promoters also earned the difference between wholesale and retail pricing, while residual compensation included binary commissions of approximately 10% to 20% of qualifying weaker-leg volume, depending on qualification level, and a unilevel component paying approximately 5% across multiple generations. Monthly commission qualification could be maintained through an 80-PV autoship order, 120 PV in personal purchases, or 120 PV in customer orders. The plan contained nine advancement ranks, from Associate through Gold Ambassador, with weekly binary earning caps ranging from $100 at Associate to $15,000 at Gold Ambassador.
VidaCup's corporate life was relatively brief. Florida records show VidaCup International LLC was formed May 3, 2012, with Jeff Mack and Roy Williams listed as managing members. The Florida entity became inactive through administrative dissolution on September 26, 2014 for failure to file an annual report. The operating company continued beyond that filing event, but VidaCup ceased network-marketing operations during the following few years; the shutdown was approximately in the 2015ΓΆβ'¬"2016 period.
Jeff Mack, Co-Founder and Chief Executive Officer
Donna Valdes, Co-Founder and Chief Marketing Officer
Dr. Daria Davidson, Chief Science Advisor
Carrie Ruelle, Vice President of Operations
Charlotte, NC September 06, 2013 -- Vidacup International announces a strategic partnership with Globus Holdings, a global investment company with focus on direct selling industry. With the expertise and strategic relationships that Globus has developed in the industry, Vidacup is positioned to become a leading company in the functional beverage segment of the global direct selling industry. 'P...
Mooresville, NC, October 31, 2012 -- Vidacup has lifted the veil and revealed that all of its products will contain the incredible health promoting H1X1 Agaricus Blazei Super Concentrate. Named H1X1 in the lab, this patented mushroom has much higher levels of beta glucans, enzymes and other life enhancing nutrients than other health supporting mushrooms. While medicinal mushrooms have been used...
Mooresville, NC September 26, 2012 -- Vidacup International™ is proud to announce Jeff Mack as its Chief Executive Officer - a powerhouse who's certainly familiar with being at the top of many short lists, including:-Multimillion-dollar earnings from total sales of nearly $100,000,000 -Large international sales teams -Advisory Board Member for several direct selling companies -Keynote Spe...
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