Young Living is an essential oils and wellness company founded in 1993 by D. Gary Young and Mary Young. The company began with organic herb farming and distillation and built its brand around essential oils, oil blends, and its Seed to Seal production and quality-control process. Young Living later expanded into a broader wellness and lifestyle product line that includes diffusers, personal-care products, cosmetics, oral-care products, nutritional supplements, NingXia Red products, home-cleaning products, animal-care products, and related household and wellness items.
Essential oils remain the company's central product category. Young Living also sells diffusers, nutritional supplements, NingXia Red beverages, Thieves household-cleaning products, skincare, cosmetics, oral-care products, personal-care items and products for children and pets. The company promotes its proprietary "Seed to Seal" sourcing and quality-control program and obtains ingredients through company-owned farms, partner farms and outside suppliers.
Young Living operates through a multilevel direct-selling model using independent Brand Partners. Brand Partners can purchase and resell Young Living products, enroll customers or other Brand Partners, and earn compensation based on personal sales and sales activity within their business organization. The company's 2025 U.S. compensation plan includes retail sales earnings, Fast Start bonuses of up to 25% on qualifying product value from newly enrolled customers or Brand Partners, Unilevel commissions paid on the first five levels of an organization, generation commissions for Silver and higher ranks, rank achievement bonuses, and a Generation Leadership Bonus pool tied to global commissionable volume.
The current Unilevel commission structure pays 8% on level one, 5% on level two, and 4% on levels three through five. Generation commissions can pay up to 3% on organizational group volume down to eight generations for qualifying Silver and higher-ranked Brand Partners. The Generation Leadership Bonus is funded from 6.25% of Young Living's global commissionable volume, excluding certain Fast Start volume reductions, and is divided into shares for qualified Brand Partners based on rank and leadership requirements.
Young Living's 2024 U.S. Income Disclosure Statement, covering income earned during 2023, reported that 68.1% of Brand Partners were Associates, with average annual gross compensation of $31 and median compensation of $5. Across all U.S. Brand Partners, average annual gross compensation was $753, while the median was $13. These figures exclude product purchases, samples, advertising, travel, training and other business expenses. Fewer than 0.1% reached Diamond or a higher rank.
Young Living remains active at YoungLiving.com and is a member of the Direct Selling Association. The company continues to promote its business around essential oils, wellness education, customer relationships, product sharing, and Brand Partner business development. Young Living's product categories include aromatherapy, essential oils, personal care, cosmetics, nutritional supplements, oral hygiene, home products, and related wellness items.
Young Living has also faced legal and regulatory action. In 2017, Young Living Essential Oils, L.C. pleaded guilty to federal misdemeanor charges involving illegal trafficking of rosewood oil and spikenard oil in violation of the Lacey Act and the Endangered Species Act. The company was sentenced to pay $760,000, including a $500,000 fine, $135,000 in restitution, and a $125,000 community-service payment for conservation of protected plant species, and was placed on five years' probation with a required compliance plan.
The company has also received scrutiny over health-related product claims made online and by members of its sales force. FDA issued a 2022 warning letter after reviewing Young Living's website and consultant social-media accounts and determining that certain essential oil, Vitality, NingXia, and Nature's Ultra CBD products were being marketed with disease-treatment claims that caused the products to be treated as unapproved or misbranded drugs under federal law. BBB National Programs' DSSRC also reviewed Young Living product claims and noted that the company had taken steps to remove challenged claims, educate distributors, and strengthen compliance around health-related representations.