Zurvita no longer appears to be active as a direct sales company.
Zurvita is no longer active as an independent MLM company, but the Zurvita product brand continues under Zinzino
Original Npros business profile for Zurvita, preserved below for archival purposes:
Zurvita was a Texas-based health and wellness direct-selling company founded in 2008 by Mark and Tracy Jarvis. The company was built around a faith-forward mission and the idea of helping people pursue "a higher way of life." Zurvita began with service-based products before shifting its identity toward nutritional supplements and wellness products, especially after the introduction of Zeal for Life in 2011.
Zurvita's product line centered on nutritional drinks, dietary supplements, wellness systems, performance products, hydration products, collagen-support formulas, and related health products. Its best-known product was Zeal, an all-in-one powdered nutrition drink promoted for daily wellness, energy, focus, mood, and vitality. Later products included Zurvita Burn, R3PAIR, H2O Hydrating Mix, Zundora, Zurge, protein products, wellness kits, and other supplements.
Zurvita operated as a multilevel direct-selling company through Independent Consultants. Its compensation plan included retail and preferred-customer sales, monthly personal sales commissions, customer loyalty bonuses, commissions on personally sponsored Consultants' monthly Wellness Pak purchases, rank-based overrides, team volume, leadership bonuses, and higher-level infinity overrides. A 2019 compensation plan listed 20% monthly personal sales commissions on customer purchases, commissionable business volume, preferred-customer programs, and advancement based on personal, group, and qualified group business volume.
Zurvita went through a major financial and ownership transition in 2024 and 2025. Zinzino first signed a letter of intent in June 2024 to acquire Zurvita, describing the company as a North American direct-selling health company operating in the United States, Canada, and Mexico with approximately $30 million in annual sales. The out-of-court transaction did not close, and Zurvita filed for Chapter 11 bankruptcy on December 20, 2024. Zinzino then provided $4.5 million in debtor-in-possession financing and acquired Zurvita's assets through the bankruptcy sale process.
Zinzino completed the acquisition of Zurvita's assets in February 2025. The final transaction included a fixed purchase price of $9.4 million, including the DIP financing, with $2.5 million paid in newly issued Zinzino shares and up to $1.9 million in additional earn-out consideration tied to sales performance from 2025 through 2029. The acquisition gave Zinzino access to Zurvita's distribution network, inventory, intellectual-property rights, and other key assets. Zurvita.com now redirects to Zinzino, where Zurvita products are sold as part of Zinzino's broader health and wellness platform.
Zurvita's legal and regulatory history includes internal founder litigation, an FTC COVID-19 warning letter, and DSSRC review of product-performance claims. In April 2020, FTC staff warned Zurvita over social-media claims by business-opportunity participants suggesting that Zeal or related products could help prevent or treat COVID-19. In 2024, BBB National Programs' Direct Selling Self-Regulatory Council reviewed Zurvita product claims for Zeal Wellness, Zurvita Burn, R3PAIR, H2O Hydrating Mix, Zundora, and recovery-system products. DSSRC recognized that Zurvita removed or revised a number of challenged claims, but recommended that several clinical, scientifically backed, metabolism, muscle-recovery, inflammation, hydration, and hair/skin/nail claims be modified or discontinued because the submitted evidence did not adequately support them in the form presented.