Modere executive bios

Modere (or the “Company”), a global, clean lifestyle, health & wellness brand of household, and beauty & personal care products, today announced the appointment of Greg Gittens as Chief Financial Officer (“CFO”), effective immediately.

Mr. Gittens, a seasoned finance executive with more than 25 years of experience in financial strategy and operations management, will work closely with the senior executive team to drive growth and gross margin improvement.

Prior to joining Modere, Mr. Gittens served as a Partner at Emil Capital Partners since 2022, where he provided senior advisory services on financial strategies and business initiatives, contributing to profitable financial results across the company’s diverse portfolio. His background extends to both domestic and international health, beauty, and wellness consumer product markets.

Before his role at Emil Capital Partners, Mr. Gittens served as CFO for Stila Cosmetics, LLC, where he provided financial leadership and directed the company’s long-range strategic and financial operating plan. This included driving product innovation, expanding into new markets, and securing long-term sales contracts. His career also includes leadership roles at Estee Lauder Companies, Origin Brands, and the Ralph Lauren Corporation, among others, where he earned a reputation as a strong, hands-on organizational leader known for exceptional collaboration and visionary use of technology to enhance management decision-making.

“I am honored to join the talented Modere team at such an exciting time for the Company,” Mr. Gittens said. “Through the successful execution of its strategic priorities and the addition of key talent to bolster its leadership team, Modere is well positioned to capitalize on new growth opportunities to provide its clean health and wellness products to more consumers around the world. I’m eager to begin working with my colleagues and will lean on my experience and expertise to support our mission to establish Modere as a world-class, global brand.”

enior Vice President of Global Operations. Tilley has more than three decades of end-to-end supply chain experience in consumer goods and has worked within the direct-to-consumer, traditional retail, wholesale and direct selling channels.

Senior Vice President of Global Marketing. Hildebrandt is a direct selling veteran with more than two decades of experience leading marketing within some of the direct selling channel’s most notable brands. He is known for his ability to equip high-performing teams and for executing strategies that drive market and revenue growth.

Mr. Frazier, a visionary executive in the health, wellness, and beauty industry, brings with him more than two decades of omnichannel leadership and world-class brand building experience across retail, digital, and franchise operations. He will guide Mōdere’s near-term growth strategy, overseeing operations, supply chain and logistics, marketing, finance, human capital, and IT. His strategic, financial, and tactical expertise will be crucial in advancing Mōdere's commitment to its clean living philosophy and maintaining best-in-class operations. Additionally, he will focus on further elevating the Company’s world-class leadership team.

The appointment of Mr. Frazier to the Company’s Board as Executive Chairman reinforces Mōdere’s commitment to strong leadership and governance. This dual responsibility emphasizes the Company’s dedication to leveraging Mr. Frazier’s expertise in guiding both executive- and Board-level strategies, as Mōdere continues its trajectory of growth and innovation within the health and wellness industry.

Prior to joining Mōdere, Mr. Frazier held senior leadership roles at GNC, the largest global specialty retailer of nutritional products. He served as Vice President of Franchising (2017-2019), Senior Vice President of Operations (2019-2021), and most recently, Executive Vice President and Chief Operating Officer. As COO, he provided global oversight of more than 8,000 employees, over 5,000 retail locations, and over 60,000 wholesale accounts. Mr. Frazier also brings valuable retail management experience, including as Vice President of Field Operations for Mattress Firm, as well as at Helzberg Diamonds, Abercrombie & Fitch, and GameStop. He holds a B.S. in asset management from Eastern Kentucky University.

“I am thrilled to embark on this journey with Mōdere, a true innovator in the health and wellness industry,” Mr. Frazier said. “My commitment is to not only bolster our organizational prowess, but also amplify our goals of growth and innovation. Mōdere’s dedication to a ‘live clean’ ethos resonates deeply with me, and I am eager to infuse my extensive leadership expertise in this domain to elevate our brand. Our focus will be on delivering premium, clean, and effective solutions, setting new benchmarks in the industry. Together with our talented team, I am confident we will propel Mōdere to unprecedented global success, driven by our shared vision of excellence and sustainable and clean wellness.”

Chief People Officer. Taylor brings experience building and optimizing HR departments in a number of organizations within the retail, direct selling and government sectors, and has significant expertise within talent management, employee relations and HR strategy.