The reference source for each bio appears after the bio content. All bio material is compiled from public sources and is presented as it appeared at the source.
Click an executive name to see additional bio history and related company affiliations.
Jon Slavet
Founder, Chairman and CEO
Jon is responsible for the strategic vision and overall direction of The Balance Company. Jon stays balanced by focusing on his #1 priority — his wife Lexi and baby girl Celia Ann. Prior to The Balance Company, Jon was Co-CEO of Guru Worldwide Inc., a human capital management company backed by American Express. Jon's previous work includes executive positions at National Public Radio, Wired Inc., and a subsidiary of Disney. Jon is an honors graduate of Dartmouth College.
Source: The Balance Company Management Page
Sue Fredrickson
VP Sales and Field Development
Sue guides the company's field sales leaders to reach their career and personal goals. She finds her balance by spending time with her three children, through daily exercise, and recreational travel. Sue has a balanced career background having built an independent direct sales organization herself, worked as an industry consultant, and as an executive in four direct selling companies, most recently with Excel Communications and Shaklee Corporation. Sue earned a B.S. Degree in Education from Southern Methodist University in Dallas, Texas.
Source: The Balance Company Management Page
Bill Lilla
Senior Marketing Advisor
Bill leads marketing and product development at The Balance Company. Bill stays balanced by spending time with his wife Donna and their three horses. Previously, Bill was Vice-President of Marketing at Peet's Coffee & Tea, a publicly traded company on the NASDAQ, and helped to take the company public. Bill also spent six years as a Vice-President of Marketing in the wine industry, managing brands such as Beaulieu Vineyard, Glen Ellen and Blossom Hill. Bill holds an M.B.A. from the University of Southern California.
Source: The Balance Company Management Page
