Bill Lilla, Senior Marketing Advisor
Bill leads marketing and product development at The Balance Company. Bill stays balanced by spending time with his wife Donna and their three horses. Previously, Bill was Vice-President of Marketing at Peet's Coffee & Tea, a publicly traded company on the NASDAQ, and helped to take the company public. Bill also spent six years as a Vice-President of Marketing in the wine industry, managing brands such as Beaulieu Vineyard, Glen Ellen and Blossom Hill. Bill holds an M.B.A. from the University of Southern California.