Craig Johanson

Executive Bio History

Qivana
Craig Johanson, Chief Marketing Officer

BS, Marketing - Boise State University

MBA, Utah State University

Product/Brand Management – Responsible for concept, branding, pricing, launch, marketing, sales and management of hundreds of products worldwide for three network marketing companies

Marketing Strategy – Responsible for distributor recognition, website development, corporate communications, creative strategy, design, key messaging, sales tools, product and brand management and international marketing strategies

Event Planning – Participated in the concepting and execution of corporate city meetings, regional events, distributor recognition trips and corporate conventions

Sales – Conducted hundreds of opportunity meetings, ranging from 100 to 5,000 attendees, presented at major corporate conventions of up to 10,000 attendees

Start-up Experience – Held key positions of responsibility for two major network marketing companies during their hyper-growth and hyper-expansion phases and have played a major role in the period of critical decisions

2/13/2009 Source: Qivana Marketing Page

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