Craig Johanson, Chief Marketing Officer
MBA, Utah State University
Product/Brand Management – Responsible for concept, branding, pricing, launch, marketing, sales and management of hundreds of products worldwide for three network marketing companies
Marketing Strategy – Responsible for distributor recognition, website development, corporate communications, creative strategy, design, key messaging, sales tools, product and brand management and international marketing strategies
Event Planning – Participated in the concepting and execution of corporate city meetings, regional events, distributor recognition trips and corporate conventions
Sales – Conducted hundreds of opportunity meetings, ranging from 100 to 5,000 attendees, presented at major corporate conventions of up to 10,000 attendees
Start-up Experience – Held key positions of responsibility for two major network marketing companies during their hyper-growth and hyper-expansion phases and have played a major role in the period of critical decisions