Craig Keeland

Executive Bio History

ViaViente
Craig Keeland, CEO and Founder

Craig Keeland is a fifth generation Texan, born and raised in Dallas, Texas.

In 1991, Craig asked how we could all live younger longer and in excellent health. Prior to 1991, Craig had an extensive career in banking and finance. After completing his MBA from the Wharton Graduate School of Finance, Craig achieved notoriety as Founder, Chairman & CEO of Heritage Corporation of American and Chairman & CEO of Guaranty Bank. As a Financial Consultant, Craig was sought out by billionaires for his expertise and guidance.

In 1991, Craig set out to uncover the secrets to a long and healthy life. To that end, he founded his own health and wellness products company and gathered a team of world class scientists to achieve his ultimate goal of creating a good tasting antioxidant rich natural product that would support a state of wellness.

Craig’s vision became reality in 2003 when the first bottle of ViaViente was introduced to the public, and the company ViaViente was born. ViaViente is now available in more than 15 countries around the world. Craig is proud to say that ViaViente is truly “Restoring Health and Hope Around the World.” For those who become part of ViaViente, the company provides them with the opportunity to “Develop the Champion Within.” Craig is also Founder of The Andes Children’s Foundation, an organization created to give back to the Vilcabamba Valley and support the educational needs of the children of the area.

11/20/2006 Source: ViaViente Executive Team Page

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