Luis Mijares

Executive Bio History

It Works Marketing
Luis Mijares, Product Development Specialist

Luis's passion for research and development in the skin care, nutritional, pharmaceutical, and biotechnology industries began when he was a child, when he developed a keen interest in natural remedies from his grandmother’s personal recipes. Later in life, Luis nurtured that passion into the development of a new kind of product he named phytoceuticals—cosmetic products that prevalently use raw, natural ingredients from plants and produce real, therapeutic benefits.

Luis’s abundant credentials, including his experience as the CEO of a top pharmaceutical company, his international renown as an herbalist and university educator of phytotherapy (the uses of plants for medicinal purposes), along with his personal interest in natural solutions made Luis the ideal candidate for the It Works Product Development Specialist.

Luis's hands-on approach to developing naturally based skin care and nutritional products for It Works ensures strict quality standards. Luis also has a specific passion for skin care, inspired by his own former battle with skin cancer. He poured his knowledge of botanical science into his vision to develop the best skin care line available, aiming not only to prevent skin damage from the environment, but also to repair it. The resulting products became the exclusive, botanically based It Works skin care line. It Works is most fortunate to have Luis as a friend and member of our team.

Luis’s Philosophy - Pairing Nature with Science “My passion is life. Sustainable life, healthy life, and biodiversity. I am so passionate about that. But my passion is also science and technology. Most people find that kind of thinking incompatible—how can you talk about both technology and about nature? Well, I found out that I had the ability to bridge that gap. I had the ability to think in scientific terms, to really understand all of the wonderful world of technology, and at the same time to know with all of my heart that all the answers are in nature.“

5/27/2009 Source: It Works Marketing Management Team Page

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